# #7e0728

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e0728`
- RGB: rgb(126, 7, 40)
- HSL: hsl(343, 89%, 26%)
- OKLCH: oklch(0.381 0.147 15)
- Relative luminance: 0.0474
- Nearest named color: Burgundy (#800020, Δ 1.081) — https://brandsweets.com/colors/burgundy
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7e0728

## Tints & shades

- Tints (toward white): #9f0934, #c10b3f, #e70d4b, #f22660, #f44879, #f66a91, #f88baa, #fbb2c6, #fcd4df, #fef5f8
- Shades (toward black): #740726, #6a0622, #5c051e, #52051b, #480417, #3f0414, #350311, #27020d, #1d0209, #130106

## Harmonies

- Complementary: #077d5c
- Analogous: #7d0764, #7d2107
- Triadic: #297d07, #07297d
- Split-complementary: #077d21, #07647d
- Tetradic: #647d07, #077d5c, #21077d

## Colors that go with #7e0728

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7e0728 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #7e0728 in 5 real palettes, including State Farm's brand system and M&M's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #7e0728 in 5 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e0728: 3 real palettes, including State Farm's brand system and Heinz's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #7e0728 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7e0728: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #7e0728's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7e0728: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e70d4b (4.56:1); AA: background → #a8a8a8 (4.53:1); AAA: text → #f6658e (7.17:1); AAA: background → #d1d1d1 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e0728-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e0728" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.