# #7e0699

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7e0699`
- RGB: rgb(126, 6, 153)
- HSL: hsl(289, 92%, 31%)
- OKLCH: oklch(0.438 0.208 318.2)
- Relative luminance: 0.0687
- Nearest named color: Ultraberry (#770088, Δ 3.124) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7e0699

## Tints & shades

- Tints (toward white): #9908ba, #b209d7, #cb0ff5, #d231f6, #da54f8, #e071f9, #e893fb, #efb6fc, #f5d3fd, #fdf5ff
- Shades (toward black): #710689, #69057f, #5d0571, #510462, #490458, #3d0349, #30023b, #24022c, #1c0122, #100114

## Harmonies

- Complementary: #219806
- Analogous: #340698, #98066a
- Triadic: #987d06, #06987d
- Split-complementary: #6a9806, #069834
- Tetradic: #983406, #219806, #066a98

## Colors that go with #7e0699

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7e0699: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7e0699 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7e0699's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7e0699: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7e0699 in 3 real palettes, including Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7e0699 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7e0699: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7e0699: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c20aeb (4.54:1); AA: background → #bababa (4.56:1); AAA: text → #dd62f8 (7.18:1); AAA: background → #e6e6e6 (7.09:1)

## Brands using this color

- **Wayfair** — accent #7b189f (Δ 1.723) — https://brandsweets.com/colors/brands/wayfair-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7e0699-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7e0699" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.