# #7d89f7

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d89f7`
- RGB: rgb(125, 137, 247)
- HSL: hsl(234, 88%, 73%)
- OKLCH: oklch(0.671 0.162 276.4)
- Relative luminance: 0.2897
- Nearest named color: Orchid (#7a81ff, Δ 2.525) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7d89f7

## Tints & shades

- Tints (toward white): #8c97f8, #969ff8, #a4acf9, #aeb5fa, #bcc2fb, #c5cbfb, #d4d8fc, #dde1fd, #eceefe, #f5f6fe
- Shades (toward black): #5c6bf5, #3a4df2, #192ef0, #0e22d8, #0c1dbb, #0a1899, #081378, #060e56, #030835, #010313

## Harmonies

- Complementary: #f7eb7e
- Analogous: #7ec6f7, #ae7ef7
- Triadic: #f77e8a, #8af77e
- Split-complementary: #f7ae7e, #c6f77e
- Tetradic: #f77ec6, #f7eb7e, #7ef7ae

## Colors that go with #7d89f7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d89f7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: triadic] — Tomato completes a triad with #7d89f7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Abstract (https://brandsweets.com/colors/brands/abstract-com), Substack (https://brandsweets.com/colors/brands/substack-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #7d89f7 in 6 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #7d89f7, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7d89f7 in 4 real palettes, including Ahrefs's brand system and Playground, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d89f7: 8 real palettes, including Blueprint and Figma's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d89f7: 8 real palettes, including Apple's brand system and Coursera's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7d89f7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5767f4 (4.51:1); AA: background → #2b2b2b (4.58:1); AAA: text → #273bf1 (7.04:1)
- On black (#000000): 6.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #828ef7 (7.16:1)

## Brands using this color

- **Mastodon hosted on mastodon.social** — secondary #8484fc (Δ 1.726) — https://brandsweets.com/colors/brands/mastodon-social

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d89f7-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d89f7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.