# #7d7aff

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d7aff`
- RGB: rgb(125, 122, 255)
- HSL: hsl(241, 100%, 74%)
- OKLCH: oklch(0.648 0.192 280.6)
- Relative luminance: 0.255
- Nearest named color: Orchid (#7a81ff, Δ 1.656) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7d7aff

## Tints & shades

- Tints (toward white): #8785ff, #9694ff, #a09eff, #afadff, #b9b8ff, #c3c2ff, #d2d1ff, #dcdbff, #ebebff, #f5f5ff
- Shades (toward black): #5a57ff, #3633ff, #130fff, #0400eb, #0300c7, #0300a3, #020080, #02005c, #010038, #000014

## Harmonies

- Complementary: #fdff7a
- Analogous: #7abaff, #bf7aff
- Triadic: #ff7d7a, #7aff7d
- Split-complementary: #ffbf7a, #baff7a
- Tetradic: #ff7aba, #fdff7a, #7affbf

## Colors that go with #7d7aff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #7d7aff in 5 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Qualcomm's brand system and Penpot's brand system put Blue beside #7d7aff, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d7aff: 7 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d7aff: 7 real palettes, including Coursera's brand system and Venmo's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7d7aff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7d7aff, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Penpot (https://brandsweets.com/colors/brands/penpot-app), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #7d7aff in 8 real palettes, including Google's brand system and Replit's brand system, as the supporting colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/orangered
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d7aff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f5cff (4.71:1); AA: background → #242424 (4.51:1); AAA: text → #312eff (7.08:1)
- On black (#000000): 6.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c8aff (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d7aff-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d7aff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.