# #7d608a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d608a`
- RGB: rgb(125, 96, 138)
- HSL: hsl(281, 18%, 46%)
- OKLCH: oklch(0.534 0.073 315.1)
- Relative luminance: 0.1456
- Nearest named color: Muted Purple (#805b87, Δ 1.339) — https://brandsweets.com/colors/muted-purple
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7d608a

## Tints & shades

- Tints (toward white): #8a6c99, #967ba3, #a48db0, #b09cba, #bcabc4, #c8bacf, #d4c9d9, #e2dbe6, #eeeaf0, #faf9fb
- Shades (toward black): #72587e, #674f72, #5a4563, #4f3d57, #44344b, #392c3f, #2e2433, #211924, #161118, #0b080c

## Harmonies

- Complementary: #6e8a60
- Analogous: #68608a, #8a6083
- Triadic: #8a7d60, #608a7d
- Split-complementary: #838a60, #608a68
- Tetradic: #8a6860, #6e8a60, #60838a

## Colors that go with #7d608a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d608a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #7d608a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Coffee Bar and Midnight Luxe put Champagne beside #7d608a, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d608a: 4 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), HP (https://brandsweets.com/colors/brands/hp-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #7d608a in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #7d608a, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7d608a in 5 real palettes, including Slate Workspace and Stripe's brand system, as the accent. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #7d608a: 4 real palettes, including Graphite and Oatmeal, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #674f72 (7.15:1)
- On black (#000000): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #886996 (4.51:1); AA: background → #ebebeb (4.5:1); AAA: text → #a48db0 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d608a-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d608a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.