# #7d5397

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d5397`
- RGB: rgb(125, 83, 151)
- HSL: hsl(277, 29%, 46%)
- OKLCH: oklch(0.516 0.113 311.4)
- Relative luminance: 0.1278
- Nearest named color: Passion Flower (#6f5698, Δ 2.465) — https://brandsweets.com/colors/passion-flower
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7d5397

## Tints & shades

- Tints (toward white): #8b5ea6, #966eaf, #a582ba, #b192c3, #bca3cc, #c8b3d5, #d4c4de, #e2d8e9, #eee8f2, #faf8fb
- Shades (toward black): #724c8a, #67457d, #5a3c6d, #4f355f, #442d52, #392645, #2e1f38, #211627, #160e1a, #0b070d

## Harmonies

- Complementary: #6d9753
- Analogous: #5b5397, #97538f
- Triadic: #977d53, #53977d
- Split-complementary: #8f9753, #53975b
- Tetradic: #975b53, #6d9753, #538f97

## Colors that go with #7d5397

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d5397: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d5397 in 4 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d5397: 5 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #7d5397, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7d5397 in 6 real palettes, including Stripe's brand system and Slate Workspace, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), GitHub (https://brandsweets.com/colors/brands/github), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [pool] — Sea Green shows up next to #7d5397 in 5 real palettes, including Next.js's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #7d5397 in 7 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #7d5397 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d4884 (7.22:1)
- On black (#000000): 3.56:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f64aa (4.57:1); AA: background → #e3e3e3 (4.6:1); AAA: text → #a989be (7.01:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d5397-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d5397" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.