# #7d3e89

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d3e89`
- RGB: rgb(125, 62, 137)
- HSL: hsl(290, 38%, 39%)
- OKLCH: oklch(0.475 0.134 321)
- Relative luminance: 0.0961
- Nearest named color: Grapes of Italy (#714a8b, Δ 3.366) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7d3e89

## Tints & shades

- Tints (toward white): #90479e, #a253b2, #ad68bb, #b97dc5, #c492ce, #cda4d6, #d9b9df, #e4cee9, #f0e3f2, #fbf8fc
- Shades (toward black): #73397f, #663371, #5d2e66, #502858, #46234d, #3a1c3f, #301835, #231127, #1a0d1c, #0d060e

## Harmonies

- Complementary: #4a893e
- Analogous: #573e89, #893e70
- Triadic: #897d3e, #3e897d
- Split-complementary: #70893e, #3e8957
- Tetradic: #89573e, #4a893e, #3e7089

## Colors that go with #7d3e89

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #7d3e89 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d3e89: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #7d3e89 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d3e89: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7d3e89: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #7d3e89: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7d3e89 in two real palettes: Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #7d3e89: two real palettes: Sentry's brand system and Blush, as the lead colour. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a456b3 (4.56:1); AA: background → #cfcfcf (4.61:1); AAA: text → #bc84c8 (7.27:1); AAA: background → #fcfcfc (7:1)

## Curated palettes containing it

- **Dusk Gradient** (sunset, dark, warm, bold) — #ff7b54, #ffb26b, #7c3e8a, #1b1230, #ffefe0 — Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode. — tool: https://brandsweets.com/palettes/new/ff7b54-ffb26b-7c3e8a-1b1230-ffefe0 — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d3e89-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d3e89" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.