# #7d3cd3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d3cd3`
- RGB: rgb(125, 60, 211)
- HSL: hsl(266, 63%, 53%)
- OKLCH: oklch(0.523 0.217 298.1)
- Relative luminance: 0.1229
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 1.852) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7d3cd3

## Tints & shades

- Tints (toward white): #8b50d7, #9661db, #a476e0, #af86e4, #bd9be8, #c8acec, #d6c1f1, #e1d1f5, #eee6f9, #f9f7fd
- Shades (toward black): #702dc8, #6429b3, #59249e, #4d1f89, #441b79, #381764, #2c124f, #210d3a, #150825, #090411

## Harmonies

- Complementary: #91d33c
- Analogous: #3c46d3, #c93cd3
- Triadic: #d37d3c, #3cd37d
- Split-complementary: #d3c93c, #46d33c
- Tetradic: #d33c46, #91d33c, #3cd3c9

## Colors that go with #7d3cd3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7d3cd3, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7d3cd3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7d3cd3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7d3cd3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d3cd3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d3cd3 in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d3cd3: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d3cd3: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #722ecc (7.05:1)
- On black (#000000): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9059d9 (4.62:1); AA: background → #dedede (4.51:1); AAA: text → #ac82e3 (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d3cd3-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d3cd3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.