# #7d308d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d308d`
- RGB: rgb(125, 48, 141)
- HSL: hsl(290, 49%, 37%)
- OKLCH: oklch(0.458 0.16 320.3)
- Relative luminance: 0.084
- Nearest named color: Noble Plum (#871f78, Δ 4.449) — https://brandsweets.com/colors/noble-plum
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7d308d

## Tints & shades

- Tints (toward white): #9138a3, #a640ba, #b254c4, #bc6bcc, #c885d5, #d29cdd, #ddb3e5, #e7caed, #f1e1f5, #fcf7fc
- Shades (toward black): #732c81, #652772, #5b2367, #511f5b, #471b50, #3a1641, #2f1235, #250e2a, #18091b, #0e050f

## Harmonies

- Complementary: #408d30
- Analogous: #4f308d, #8d306e
- Triadic: #8d7d30, #308d7d
- Split-complementary: #6e8d30, #308d4f
- Tetradic: #8d4f30, #408d30, #306e8d

## Colors that go with #7d308d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d308d: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7d308d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7d308d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d308d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d308d in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and Golden Hour put Tomato beside #7d308d, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7d308d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #7d308d in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ae4cc2 (4.61:1); AA: background → #c7c7c7 (4.64:1); AAA: text → #c37ad1 (7.02:1); AAA: background → #f2f2f2 (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d308d-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d308d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.