# #7d264a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d264a`
- RGB: rgb(125, 38, 74)
- HSL: hsl(335, 53%, 32%)
- OKLCH: oklch(0.413 0.125 358.7)
- Relative luminance: 0.0624
- Nearest named color: Beet Red (#7e203f, Δ 1.771) — https://brandsweets.com/colors/beet-red
- Moods: warm
- Page: https://brandsweets.com/colors/7d264a

## Tints & shades

- Tints (toward white): #982f5b, #b03669, #c5447a, #cd5b8a, #d5769e, #dd92b1, #e5a9c2, #edc4d5, #f4dce6, #fdf7f9
- Shades (toward black): #712343, #651f3c, #5e1d38, #521931, #46162a, #3b1223, #2f0e1c, #270c17, #1b0810, #100509

## Harmonies

- Complementary: #267d59
- Analogous: #7d2676, #7d2e26
- Triadic: #4a7d26, #264a7d
- Split-complementary: #267d2e, #26767d
- Tetradic: #767d26, #267d59, #2e267d

## Colors that go with #7d264a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7d264a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #7d264a in 9 real palettes, including Blush and Bookshop, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7d264a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7d264a: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7d264a in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d264a: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Slate Gray** #708090 [pool] — 3 real palettes, including Bookshop and Typewriter put Slate Gray beside #7d264a, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #7d264a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c7487d (4.65:1); AA: background → #b5b5b5 (4.56:1); AAA: text → #d67aa1 (7.16:1); AAA: background → #e0e0e0 (7.08:1)

## Brands using this color

- **Rare Beauty** — accent #7f2549 (Δ 0.438) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Rare Beauty** — secondary #7f2649 (Δ 0.469) — https://brandsweets.com/colors/brands/rarebeauty-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d264a-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d264a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.