# #7d262f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d262f`
- RGB: rgb(125, 38, 47)
- HSL: hsl(354, 53%, 32%)
- OKLCH: oklch(0.405 0.12 18.4)
- Relative luminance: 0.0595
- Nearest named color: Beet Red (#7e203f, Δ 3.025) — https://brandsweets.com/colors/beet-red
- Moods: warm
- Page: https://brandsweets.com/colors/7d262f

## Tints & shades

- Tints (toward white): #982f39, #b03642, #c54451, #cd5b66, #d57680, #dd9299, #e5a9af, #edc4c9, #f4dcde, #fdf7f8
- Shades (toward black): #71232b, #651f26, #5e1d23, #52191f, #46161a, #3b1216, #2f0e12, #270c0f, #1b080a, #100506

## Harmonies

- Complementary: #267d74
- Analogous: #7d265a, #7d4926
- Triadic: #2f7d26, #262f7d
- Split-complementary: #267d49, #265a7d
- Tetradic: #5a7d26, #267d74, #49267d

## Colors that go with #7d262f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7d262f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d262f in 5 real palettes, including State Farm's brand system and M&M's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #7d262f in 10 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #7d262f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #7d262f, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7d262f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7d262f: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d262f: 3 real palettes, including State Farm's brand system and Hinge's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c84c58 (4.63:1); AA: background → #b3b3b3 (4.57:1); AAA: text → #d77e87 (7.22:1); AAA: background → #dedede (7.13:1)

## Brands using this color

- **Reebok** — secondary #812323 (Δ 1.674) — https://brandsweets.com/colors/brands/reebok-com

## Curated palettes containing it

- **Candlelight** (wedding, warm, luxury, elegant) — #7a1f2e, #c9a227, #f2d7c9, #fffaf3, #2e1a1a — Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness. — tool: https://brandsweets.com/palettes/new/7a1f2e-c9a227-f2d7c9-fffaf3-2e1a1a — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d262f-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d262f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.