# #7d248f

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d248f`
- RGB: rgb(125, 36, 143)
- HSL: hsl(290, 60%, 35%)
- OKLCH: oklch(0.447 0.177 320.3)
- Relative luminance: 0.076
- Nearest named color: darkmagenta (#8b008b, Δ 3.878) — https://brandsweets.com/colors/darkmagenta
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7d248f

## Tints & shades

- Tints (toward white): #922aa7, #ab31c4, #b943d0, #c25cd6, #cd78dd, #d691e3, #dfa9ea, #e8c2f0, #f3def7, #fcf7fd
- Shades (toward black): #722183, #681e76, #5d1b6a, #52175e, #471452, #391041, #2e0d35, #240a29, #19071d, #0e0410

## Harmonies

- Complementary: #368f24
- Analogous: #47248f, #8f246b
- Triadic: #8f7d24, #248f7d
- Split-complementary: #6b8f24, #248f47
- Tetradic: #8f4724, #368f24, #246b8f

## Colors that go with #7d248f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d248f: 4 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7d248f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7d248f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7d248f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d248f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d248f in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7d248f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #7d248f in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b63bce (4.51:1); AA: background → #bfbfbf (4.53:1); AAA: text → #cb74dc (7.07:1); AAA: background → #ededed (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d248f-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d248f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.