# #7d2385

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d2385`
- RGB: rgb(125, 35, 133)
- HSL: hsl(295, 58%, 33%)
- OKLCH: oklch(0.439 0.17 324.4)
- Relative luminance: 0.0726
- Nearest named color: Noble Plum (#871f78, Δ 3.078) — https://brandsweets.com/colors/noble-plum
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7d2385

## Tints & shades

- Tints (toward white): #972ba1, #ae31b9, #c142cd, #c95ad3, #d276db, #da8ee1, #e3aae9, #ebc3ef, #f4dff6, #fcf7fd
- Shades (toward black): #712079, #661d6d, #5b1a61, #4f1655, #48144d, #3d1140, #310e34, #260b28, #1a071c, #0f0410

## Harmonies

- Complementary: #2b8523
- Analogous: #4c2385, #85235c
- Triadic: #857d23, #23857d
- Split-complementary: #5c8523, #23854c
- Tetradic: #854c23, #2b8523, #235c85

## Colors that go with #7d2385

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7d2385 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7d2385: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d2385: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d2385 in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d2385: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7d2385: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7d2385's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #7d2385 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd36c9 (4.53:1); AA: background → #bdbdbd (4.56:1); AAA: text → #d172da (7.13:1); AAA: background → #ebebeb (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d2385-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d2385" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.