# #7d2187

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d2187`
- RGB: rgb(125, 33, 135)
- HSL: hsl(294, 61%, 33%)
- OKLCH: oklch(0.439 0.174 323.6)
- Relative luminance: 0.072
- Nearest named color: purple (#800080, Δ 3.055) — https://brandsweets.com/colors/purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7d2187

## Tints & shades

- Tints (toward white): #9828a4, #af2ebd, #c23ed0, #c957d6, #d373dd, #da8ce3, #e4a9ea, #ebc1f0, #f5def7, #fcf7fd
- Shades (toward black): #721e7b, #661b6f, #5b1863, #501556, #48134e, #3d1042, #310d35, #260a29, #1b071d, #0f0410

## Harmonies

- Complementary: #2b8721
- Analogous: #4a2187, #87215e
- Triadic: #877d21, #21877d
- Split-complementary: #5e8721, #21874a
- Tetradic: #874a21, #2b8721, #215e87

## Colors that go with #7d2187

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7d2187 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7d2187: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7d2187: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d2187 in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d2187: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7d2187: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7d2187's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #7d2187 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.61:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #be32cd (4.53:1); AA: background → #bdbdbd (4.58:1); AAA: text → #d16fdc (7.02:1); AAA: background → #e8e8e8 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d2187-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d2187" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.