# #7d130d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d130d`
- RGB: rgb(125, 19, 13)
- HSL: hsl(3, 81%, 27%)
- OKLCH: oklch(0.382 0.141 29)
- Relative luminance: 0.0485
- Nearest named color: Blackened Sun (#77150e, Δ 1.285) — https://brandsweets.com/colors/blackened-sun
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7d130d

## Tints & shades

- Tints (toward white): #9d1710, #bd1c14, #de2117, #e9392f, #ed5c54, #f07b75, #f49a95, #f7b8b5, #fbd7d5, #fef6f6
- Shades (toward black): #73110c, #660f0b, #5c0e0a, #530c09, #4a0b08, #3c0906, #330805, #2a0604, #1c0403, #120302

## Harmonies

- Complementary: #0d777d
- Analogous: #7d0d3f, #7d4a0d
- Triadic: #0d7d13, #130d7d
- Split-complementary: #0d7d4a, #0d3f7d
- Tetradic: #3f7d0d, #0d777d, #4a0d7d

## Colors that go with #7d130d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7d130d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #7d130d in 4 real palettes, including M&M's's brand system and State Farm's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #7d130d in 8 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #7d130d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7d130d: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #7d130d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #7d130d, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Cream** #fffdd0 [role] — Cream is the surface #7d130d wants: a warm off-white that shares its undertone, so #7d130d reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e72318 (4.65:1); AA: background → #ababab (4.64:1); AAA: text → #ef6e67 (7.1:1); AAA: background → #d4d4d4 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d130d-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d130d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.