# #7d0d64

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d0d64`
- RGB: rgb(125, 13, 100)
- HSL: hsl(313, 81%, 27%)
- OKLCH: oklch(0.404 0.166 340)
- Relative luminance: 0.0557
- Nearest named color: Grapest (#880066, Δ 2.321) — https://brandsweets.com/colors/grapest
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7d0d64

## Tints & shades

- Tints (toward white): #9d107e, #bd1499, #de17b3, #e92fc1, #ed54cc, #f075d6, #f495df, #f7b5e9, #fbd5f3, #fef6fc
- Shades (toward black): #730c5d, #660b52, #5c0a4a, #530943, #4a083c, #3c0630, #330529, #2a0421, #1c0316, #12020f

## Harmonies

- Complementary: #0d7d25
- Analogous: #5d0d7d, #7d0d2d
- Triadic: #647d0d, #0d647d
- Split-complementary: #2d7d0d, #0d7d5d
- Tetradic: #7d5d0d, #0d7d25, #0d2d7d

## Colors that go with #7d0d64

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7d0d64 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7d0d64: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7d0d64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7d0d64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #7d0d64's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d0d64: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #7d0d64 in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold
- **Rust** #b7410e [pool] — Rust shows up next to #7d0d64 in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d416ab (4.5:1); AA: background → #b0b0b0 (4.58:1); AAA: text → #ee5dcf (7.1:1); AAA: background → #d9d9d9 (7.04:1)

## Brands using this color

- **Lenovo** — accent #7a126b (Δ 1.376) — https://brandsweets.com/colors/brands/lenovo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d0d64-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d0d64" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.