# #7d08dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d08dd`
- RGB: rgb(125, 8, 221)
- HSL: hsl(273, 93%, 45%)
- OKLCH: oklch(0.496 0.262 299.3)
- Relative luminance: 0.0975
- Nearest named color: Lilac Spring (#8822cc, Δ 4.07) — https://brandsweets.com/colors/lilac-spring
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7d08dd

## Tints & shades

- Tints (toward white): #8b09f6, #9926f7, #a53ff8, #b058f9, #be75fa, #ca8efb, #d5a6fc, #e1bffd, #efddfe, #faf5ff
- Shades (toward black): #7207ca, #6707b6, #5c06a2, #51058f, #46047b, #380462, #2d034f, #21023b, #160127, #0b0114

## Harmonies

- Complementary: #68dd08
- Analogous: #1308dd, #dd08d3
- Triadic: #dd7d08, #08dd7d
- Split-complementary: #d3dd08, #08dd13
- Tetradic: #dd1308, #68dd08, #08d3dd

## Colors that go with #7d08dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7d08dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d08dd: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7d08dd in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7d08dd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7d08dd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7d08dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7d08dd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d08dd: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a53ff8 (4.67:1); AA: background → #cfcfcf (4.57:1); AAA: text → #be75fa (7.11:1); AAA: background → #ffffff (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d08dd-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d08dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.