# #7d04cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7d04cd`
- RGB: rgb(125, 4, 205)
- HSL: hsl(276, 96%, 41%)
- OKLCH: oklch(0.48 0.25 303)
- Relative luminance: 0.0885
- Nearest named color: Lilac Spring (#8822cc, Δ 3.263) — https://brandsweets.com/colors/lilac-spring
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7d04cd

## Tints & shades

- Tints (toward white): #8f05eb, #9c0ffa, #a82dfb, #b54bfb, #c169fc, #cb82fc, #d8a0fd, #e4befe, #efd7fe, #fbf5ff
- Shades (toward black): #7004b9, #6703aa, #5b0396, #4f0382, #460273, #3a025f, #2e024b, #210137, #180128, #0c0014

## Harmonies

- Complementary: #54cd04
- Analogous: #1804cd, #cd04b9
- Triadic: #cd7d04, #04cd7d
- Split-complementary: #b9cd04, #04cd18
- Tetradic: #cd1804, #54cd04, #04b9cd

## Colors that go with #7d04cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7d04cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7d04cd: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7d04cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7d04cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #7d04cd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7d04cd: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7d04cd: two real palettes: Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #7d04cd in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ab32fb (4.58:1); AA: background → #c9c9c9 (4.58:1); AAA: text → #c573fc (7.23:1); AAA: background → #f7f7f7 (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7d04cd-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7d04cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.