# #7ccd74

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7ccd74`
- RGB: rgb(124, 205, 116)
- HSL: hsl(115, 47%, 63%)
- OKLCH: oklch(0.775 0.146 142.1)
- Relative luminance: 0.4921
- Nearest named color: Emerald Rain (#80c872, Δ 1.347) — https://brandsweets.com/colors/emerald-rain
- Moods: neutral
- Page: https://brandsweets.com/colors/7ccd74

## Tints & shades

- Tints (toward white): #8ad283, #95d68f, #a3dc9e, #ade0a9, #bce5b8, #c6e9c3, #d4efd2, #dff3dd, #edf8ec, #f8fcf8
- Shades (toward black): #66c55e, #51bd47, #46a93d, #3c9235, #357f2e, #2b6926, #22521e, #193c16, #10250e, #060f05

## Harmonies

- Complementary: #c674cd
- Analogous: #a8cd74, #74cd99
- Triadic: #747ccd, #cd747c
- Split-complementary: #9974cd, #cd74a8
- Tetradic: #74a8cd, #c674cd, #cd9974

## Colors that go with #7ccd74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7ccd74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #7ccd74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and Unity's brand system put Blue beside #7ccd74, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #7ccd74 in 4 real palettes, including 7-Eleven's brand system and Undergrowth, as the supporting colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7ccd74 in 4 real palettes, including Docker's brand system and Brilliant's brand system, as the supporting colour. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7ccd74 in 17 real palettes, including Citrus Grove and Acer's brand system, as the text colour against it. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Acer (https://brandsweets.com/colors/brands/acer-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Lilac** #c8a2c8 [harmony, pool: split] — Lilac is a split-complement of #7ccd74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Crimson** #dc143c [pool] — Crimson is paired with #7ccd74 in 3 real palettes, including Wise's brand system and DuckDuckGo's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #36832f (4.73:1); AA: background → #4a4a4a (4.58:1); AAA: text → #2a6524 (7.03:1); AAA: background → #2e2e2e (7.01:1)
- On black (#000000): 10.84:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Scale AI** — primary #72ce7b (Δ 1.031) — https://brandsweets.com/colors/brands/scale-com
- **Scale AI** — accent #72ce7b (Δ 1.031) — https://brandsweets.com/colors/brands/scale-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7ccd74-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7ccd74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.