# #7ca4c0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7ca4c0`
- RGB: rgb(124, 164, 192)
- HSL: hsl(205, 35%, 62%)
- OKLCH: oklch(0.7 0.06 239.2)
- Relative luminance: 0.3464
- Nearest named color: Pewter (#8ba8b7, Δ 2.706) — https://brandsweets.com/colors/pewter
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7ca4c0

## Tints & shades

- Tints (toward white): #8aadc7, #94b5cc, #a2bed2, #acc5d7, #bacfde, #c8d9e4, #d2e0e9, #e0e9f0, #eaf1f5, #f8fafc
- Shades (toward black): #6895b6, #5387ac, #4b799b, #416986, #375972, #2d495d, #233948, #1b2b37, #111b22, #070b0e

## Harmonies

- Complementary: #c0987c
- Analogous: #7cc0ba, #7c82c0
- Triadic: #c07ca4, #a4c07c
- Split-complementary: #c07c82, #c0ba7c
- Tetradic: #ba7cc0, #c0987c, #82c07c

## Colors that go with #7ca4c0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7ca4c0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #7ca4c0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #7ca4c0 in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Burlywood** #deb887 [pool] — Burlywood is paired with #7ca4c0 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7ca4c0: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7ca4c0 in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7ca4c0: 5 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #7ca4c0: 5 real palettes, including Studio Grey and Patreon's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4b799b (4.66:1); AA: background → #363636 (4.56:1); AAA: text → #385c75 (7.1:1); AAA: background → #121212 (7.07:1)
- On black (#000000): 7.93:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7ca4c0-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7ca4c0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.