# #7c849c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c849c`
- RGB: rgb(124, 132, 156)
- HSL: hsl(225, 14%, 55%)
- OKLCH: oklch(0.615 0.038 270.7)
- Relative luminance: 0.2319
- Nearest named color: lightslategray (#778899, Δ 1.497) — https://brandsweets.com/colors/lightslategray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7c849c

## Tints & shades

- Tints (toward white): #888fa5, #969db0, #a2a8b9, #aeb3c2, #bcc0cd, #c8cbd5, #d3d6de, #dfe1e7, #eeeff2, #f9fafb
- Shades (toward black): #6e7791, #636b83, #585f74, #4d5366, #424757, #353946, #2a2d37, #1f2129, #14151a, #09090c

## Harmonies

- Complementary: #9c947c
- Analogous: #7c949c, #847c9c
- Triadic: #9c7c84, #849c7c
- Split-complementary: #9c847c, #949c7c
- Tetradic: #9c7c94, #9c947c, #7c9c84

## Colors that go with #7c849c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c849c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #7c849c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #7c849c, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #7c849c in 5 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c849c: 7 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #7c849c, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #7c849c, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Gopro (https://brandsweets.com/colors/brands/gopro-com), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange
- **Peru** #cd853f [pool] — 5 real palettes, including Estate and Kiln put Peru beside #7c849c, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6b748e (4.65:1); AA: background → #1c1c1c (4.58:1); AAA: text → #51586c (7.09:1)
- On black (#000000): 5.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8e95a9 (7.02:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.244) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.244) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.244) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.244) — https://brandsweets.com/colors/brands/playstation-com

## Curated palettes containing it

- **Ledger Dark** (dark, luxury, technical) — #c9a227, #7c8aa5, #34d399, #0c1222, #e8edf5 — Gold on midnight is the private-banking cue; the mint accent keeps it from feeling old-money stuffy. — tool: https://brandsweets.com/palettes/new/c9a227-7c8aa5-34d399-0c1222-e8edf5 — collection: https://brandsweets.com/palettes/dark

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c849c-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c849c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.