# #7c8498

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c8498`
- RGB: rgb(124, 132, 152)
- HSL: hsl(223, 12%, 54%)
- OKLCH: oklch(0.614 0.032 268.2)
- Relative luminance: 0.2305
- Nearest named color: lightslategray (#778899, Δ 1.231) — https://brandsweets.com/colors/lightslategray
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7c8498

## Tints & shades

- Tints (toward white): #878ea1, #959cac, #a1a6b5, #afb4c0, #babfc9, #c6c9d2, #d4d7dd, #e0e1e6, #eeeff2, #f9fafb
- Shades (toward black): #6e768c, #636a7e, #585e6f, #4c5261, #414653, #363a45, #2b2e36, #1f2228, #14161a, #090a0b

## Harmonies

- Complementary: #98907c
- Analogous: #7c9298, #827c98
- Triadic: #987c84, #84987c
- Split-complementary: #98827c, #92987c
- Tetradic: #987c92, #98907c, #7c9882

## Colors that go with #7c8498

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c8498: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #7c8498 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #7c8498, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #7c8498 in 5 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Diner (https://brandsweets.com/palettes/vivid#diner), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c8498: 7 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7c8498 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #7c8498, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #7c8498, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Gopro (https://brandsweets.com/colors/brands/gopro-com), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6e768c (4.53:1); AA: background → #1c1c1c (4.55:1); AAA: text → #515767 (7.22:1)
- On black (#000000): 5.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9096a7 (7.11:1)

## Brands using this color

- **Bloomberg** — accent #73859f (Δ 1.501) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — secondary #73859f (Δ 1.501) — https://brandsweets.com/colors/brands/hermes-com
- **Nike** — accent #73859f (Δ 1.501) — https://brandsweets.com/colors/brands/nike-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — accent #73859f (Δ 1.501) — https://brandsweets.com/colors/brands/playstation-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c8498-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c8498" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.