# #7c8174

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c8174`
- RGB: rgb(124, 129, 116)
- HSL: hsl(83, 5%, 48%)
- OKLCH: oklch(0.595 0.02 124.2)
- Relative luminance: 0.2125
- Nearest named color: Armour (#74857f, Δ 1.818) — https://brandsweets.com/colors/armour
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/7c8174

## Tints & shades

- Tints (toward white): #898d81, #95998f, #a2a59c, #aeb1a9, #bbbeb7, #c8cac4, #d4d6d1, #e1e2df, #edeeec, #fafafa
- Shades (toward black): #72766b, #65685e, #5a5e55, #4d5049, #43463f, #393b35, #2c2e29, #22231f, #151513, #0a0b0a

## Harmonies

- Complementary: #797481
- Analogous: #817f74, #768174
- Triadic: #747c81, #81747c
- Split-complementary: #747681, #7f7481
- Tetradic: #74817f, #797481, #817476

## Colors that go with #7c8174

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #7c8174 without the hard edge of pure #000. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #7c8174, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7c8174: 6 real palettes, including Clay & Linen and Atelier, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7c8174 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c8174: 7 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7c8174 in 4 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Plaid's brand system put Midnight Blue beside #7c8174, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 6 real palettes, including Kiln and Woodsmoke put Peru beside #7c8174, as the lead colour. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #74786d (4.52:1); AA: background → #141414 (4.61:1); AAA: text → #555850 (7.25:1)
- On black (#000000): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #93978c (7.05:1)

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c8174-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c8174" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.