# #7c7cdf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c7cdf`
- RGB: rgb(124, 124, 223)
- HSL: hsl(240, 61%, 68%)
- OKLCH: oklch(0.631 0.146 281.4)
- Relative luminance: 0.2403
- Nearest named color: Pan Purple (#657aef, Δ 3.962) — https://brandsweets.com/colors/pan-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7c7cdf

## Tints & shades

- Tints (toward white): #8888e2, #9494e5, #a1a1e8, #adadeb, #b9b9ee, #c6c6f1, #d2d2f4, #dedef7, #eaeafa, #f7f7fd
- Shades (toward black): #6363d9, #4646d2, #3131c9, #2a2aac, #242494, #1e1e7b, #17175e, #111146, #0a0a29, #040410

## Harmonies

- Complementary: #dfdf7c
- Analogous: #7caddf, #ad7cdf
- Triadic: #df7c7c, #7cdf7c
- Split-complementary: #dfad7c, #addf7c
- Tetradic: #df7cad, #dfdf7c, #7cdfad

## Colors that go with #7c7cdf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c7cdf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Disney (https://brandsweets.com/colors/brands/disney-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7c7cdf in 8 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #7c7cdf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7c7cdf: 4 real palettes, including Blue Mono and Carrefour's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7c7cdf: 8 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c7cdf: 14 real palettes, including Coursera's brand system and Apple's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7c7cdf in 4 real palettes, including Disney's brand system and Chevrolet's brand system, as the accent. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/goldenrod
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #7c7cdf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6767da (4.64:1); AA: background → #1f1f1f (4.56:1); AAA: text → #4242d1 (7.16:1)
- On black (#000000): 5.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9090e4 (7.3:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c7cdf-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c7cdf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.