# #7c7aa8

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c7aa8`
- RGB: rgb(124, 122, 168)
- HSL: hsl(243, 21%, 57%)
- OKLCH: oklch(0.599 0.07 286.1)
- Relative luminance: 0.2103
- Nearest named color: Aster (#867ba9, Δ 1.567) — https://brandsweets.com/colors/aster
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7c7aa8

## Tints & shades

- Tints (toward white): #8987b0, #9593b8, #a19fc1, #adacc9, #bcbbd3, #c8c7db, #d5d4e3, #e1e0eb, #edecf3, #f9f9fb
- Shades (toward black): #6d6b9e, #5f5d8e, #55537f, #4a496f, #403e60, #34324d, #29283e, #1f1e2e, #13121c, #08080c

## Harmonies

- Complementary: #a6a87a
- Analogous: #7a8fa8, #947aa8
- Triadic: #a87d7a, #7aa87d
- Split-complementary: #a8947a, #8fa87a
- Tetradic: #a87a8f, #a6a87a, #7aa894

## Colors that go with #7c7aa8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c7aa8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #7c7aa8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7c7aa8: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7c7aa8 in 6 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7c7aa8: 4 real palettes, including Astro's brand system and Telegram's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c7aa8: 10 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7c7aa8: 4 real palettes, including Honda's brand system and Newsprint, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7c7aa8 in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7471a2 (4.54:1); AA: background → #141414 (4.57:1); AAA: text → #55537f (7.17:1)
- On black (#000000): 5.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9593b8 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c7aa8-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c7aa8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.