# #7c78ce

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c78ce`
- RGB: rgb(124, 120, 206)
- HSL: hsl(243, 47%, 64%)
- OKLCH: oklch(0.614 0.128 284.1)
- Relative luminance: 0.2217
- Nearest named color: Lavish Spending (#8469bc, Δ 4.289) — https://brandsweets.com/colors/lavish-spending
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7c78ce

## Tints & shades

- Tints (toward white): #8783d2, #9692d8, #a19edc, #afade1, #bab8e5, #c5c3e9, #d3d2ef, #deddf3, #edecf8, #f8f8fc
- Shades (toward black): #6762c6, #514bbe, #443eac, #3b3696, #322e7f, #292669, #201e52, #18163c, #0f0e25, #06050f

## Harmonies

- Complementary: #cace78
- Analogous: #789fce, #a878ce
- Triadic: #ce7c78, #78ce7c
- Split-complementary: #cea878, #9fce78
- Tetradic: #ce789f, #cace78, #78cea8

## Colors that go with #7c78ce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c78ce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #7c78ce in 10 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #7c78ce, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7c78ce: 6 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7c78ce in 7 real palettes, including Marvel's brand system and Pizza Hut's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7c78ce: 7 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c78ce: 18 real palettes, including American Express's brand system and Motorola's brand system, as the supporting colour. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7c78ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.86:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6e69c9 (4.64:1); AA: background → #1a1a1a (4.5:1); AAA: text → #4d47bd (7.11:1)
- On black (#000000): 5.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #928fd6 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c78ce-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c78ce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.