# #7c715a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c715a`
- RGB: rgb(124, 113, 90)
- HSL: hsl(41, 16%, 42%)
- OKLCH: oklch(0.552 0.037 85.4)
- Relative luminance: 0.1683
- Nearest named color: Aztec Temple (#84705b, Δ 1.335) — https://brandsweets.com/colors/aztec-temple
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/7c715a

## Tints & shades

- Tints (toward white): #8e8267, #9a8e74, #a79d86, #b2a995, #bfb7a6, #ccc5b8, #d6d1c7, #e3e0d9, #eeece7, #fbfaf9
- Shades (toward black): #706751, #655c49, #5c5442, #50493a, #443e31, #383329, #2c2820, #23201a, #181611, #0c0b09

## Harmonies

- Complementary: #5a657c
- Analogous: #7c605a, #767c5a
- Triadic: #5a7c71, #715a7c
- Split-complementary: #5a767c, #605a7c
- Tetradic: #5a7c60, #5a657c, #7c5a76

## Colors that go with #7c715a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7c715a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #7c715a, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7c715a: 6 real palettes, including Riverbed and Clay & Linen, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7c715a in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c715a: 6 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7c715a in 4 real palettes, including Harvest and Noir Beauty, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Peru beside #7c715a, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Kiln (https://brandsweets.com/palettes/dark#kiln), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #7c715a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5f5645 (7.23:1)
- On black (#000000): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7f745c (4.56:1); AA: background → #fafafa (4.61:1); AAA: text → #a1957d (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c715a-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c715a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.