# #7c665a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c665a`
- RGB: rgb(124, 102, 90)
- HSL: hsl(21, 16%, 42%)
- OKLCH: oklch(0.528 0.034 50.2)
- Relative luminance: 0.1453
- Nearest named color: Bear Hug (#796359, Δ 1.031) — https://brandsweets.com/colors/bear-hug
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/7c665a

## Tints & shades

- Tints (toward white): #8e7567, #9a8174, #a79186, #b29f95, #bfafa6, #ccbfb8, #d6ccc7, #e3dcd9, #eeeae7, #fbfaf9
- Shades (toward black): #705c51, #655349, #5c4b42, #50423a, #443831, #382e29, #2c2420, #231d1a, #181311, #0c0a09

## Harmonies

- Complementary: #5a707c
- Analogous: #7c5a5f, #7c775a
- Triadic: #5a7c66, #665a7c
- Split-complementary: #5a7c77, #5a5f7c
- Tetradic: #5f7c5a, #5a707c, #775a7c

## Colors that go with #7c665a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7c665a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #7c665a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #7c665a, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7c665a: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bakery (https://brandsweets.com/palettes/warm#bakery), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #7c665a in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c665a: 7 real palettes, including Campus and Dyson's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dyson (https://brandsweets.com/colors/brands/dyson-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7c665a: 4 real palettes, including Newsprint and Trader Joe's's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7c665a in 4 real palettes, including Harvest and Mid-Century, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #68554b (7.02:1)
- On black (#000000): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #887063 (4.54:1); AA: background → #ebebeb (4.51:1); AAA: text → #a79186 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c665a-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c665a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.