# #7c45bf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c45bf`
- RGB: rgb(124, 69, 191)
- HSL: hsl(267, 49%, 51%)
- OKLCH: oklch(0.518 0.184 300.9)
- Relative luminance: 0.123
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 5.021) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7c45bf

## Tints & shades

- Tints (toward white): #8958c6, #9467cb, #a17ad1, #af8dd8, #bca0de, #c7afe4, #d4c2ea, #e2d5f1, #ece4f6, #faf7fc
- Shades (toward black): #703caf, #6637a0, #5a308d, #4e2a7a, #44246a, #381e57, #2c1744, #201131, #160c22, #0a050f

## Harmonies

- Complementary: #88bf45
- Analogous: #454bbf, #b945bf
- Triadic: #bf7c45, #45bf7c
- Split-complementary: #bfb945, #4bbf45
- Tetradic: #bf454b, #88bf45, #45bfb9

## Colors that go with #7c45bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c45bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7c45bf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7c45bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7c45bf in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c45bf: 4 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7c45bf, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7c45bf in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7c45bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #703caf (7.11:1)
- On black (#000000): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f5fc8 (4.64:1); AA: background → #dedede (4.51:1); AAA: text → #a985d5 (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c45bf-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c45bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.