# #7c3fa2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c3fa2`
- RGB: rgb(124, 63, 162)
- HSL: hsl(277, 44%, 44%)
- OKLCH: oklch(0.49 0.159 310.2)
- Relative luminance: 0.1045
- Nearest named color: Grapes of Italy (#714a8b, Δ 5.082) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7c3fa2

## Tints & shades

- Tints (toward white): #8a46b4, #985abf, #a36cc6, #b182ce, #bd95d6, #c8a7dd, #d6bde5, #e1cfec, #efe5f5, #faf8fc
- Shades (toward black): #703993, #653384, #5a2e76, #4f2867, #432258, #381d49, #2d173b, #22112c, #160b1d, #0b060f

## Harmonies

- Complementary: #65a23f
- Analogous: #4a3fa2, #a23f96
- Triadic: #a27c3f, #3fa27c
- Split-complementary: #96a23f, #3fa24a
- Tetradic: #a24a3f, #65a23f, #3f96a2

## Colors that go with #7c3fa2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #7c3fa2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7c3fa2 in 4 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c3fa2: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #7c3fa2 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7c3fa2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7c3fa2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7c3fa2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — Two real palettes: Kraken's brand system and Marvel's brand system put Midnight Blue beside #7c3fa2, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #793d9e (7.06:1)
- On black (#000000): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #985abf (4.55:1); AA: background → #d4d4d4 (4.59:1); AAA: text → #b386d0 (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c3fa2-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c3fa2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.