# #7c33db

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c33db`
- RGB: rgb(124, 51, 219)
- HSL: hsl(266, 70%, 53%)
- OKLCH: oklch(0.519 0.235 297)
- Relative luminance: 0.1177
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 1.004) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7c33db

## Tints & shades

- Tints (toward white): #8a49df, #955ae2, #a370e6, #ae81e9, #bc97ed, #c7a8f0, #d5bef4, #e0cff7, #eee5fa, #f9f6fd
- Shades (toward black): #6f25d0, #6321ba, #581da5, #4c198f, #43167e, #371268, #2c0f52, #200b3d, #150727, #090311

## Harmonies

- Complementary: #92db33
- Analogous: #333edb, #d033db
- Triadic: #db7c33, #33db7c
- Split-complementary: #dbd033, #3edb33
- Tetradic: #db333e, #92db33, #33dbd0

## Colors that go with #7c33db

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #7c33db in 4 real palettes, including ClickUp's brand system and monday.com's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), monday.com (https://brandsweets.com/colors/brands/monday-com), Stripe (https://brandsweets.com/colors/brands/stripe), Linear (https://brandsweets.com/colors/brands/linear). — https://brandsweets.com/colors/mediumslateblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7c33db on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7c33db: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7c33db: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7c33db, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7c33db's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7c33db — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7c33db: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7125d4 (7.2:1)
- On black (#000000): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9256e1 (4.64:1); AA: background → #dbdbdb (4.52:1); AAA: text → #ae81e9 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c33db-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c33db" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.