# #7c32ec

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c32ec`
- RGB: rgb(124, 50, 236)
- HSL: hsl(264, 83%, 56%)
- OKLCH: oklch(0.533 0.253 293.9)
- Relative luminance: 0.1262
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 2.994) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7c32ec

## Tints & shades

- Tints (toward white): #8844ee, #9457ef, #a36ef2, #af81f3, #bb94f5, #c7a6f7, #d2b9f8, #e1d0fb, #ede3fc, #f9f6fe
- Shades (toward black): #6d1aea, #6214d7, #5511bb, #4a0fa3, #400d8c, #350b75, #2b095d, #1e0641, #13042a, #090213

## Harmonies

- Complementary: #a1ec32
- Analogous: #3244ec, #d932ec
- Triadic: #ec7c32, #32ec7c
- Split-complementary: #ecd932, #44ec32
- Tetradic: #ec3244, #a1ec32, #32ecd9

## Colors that go with #7c32ec

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7c32ec on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7c32ec: 3 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Kraken's brand system put Midnight Blue beside #7c32ec, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7c32ec in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7c32ec — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7c32ec: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7c32ec's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7c32ec: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6d1aea (7.03:1)
- On black (#000000): 3.52:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9152ef (4.66:1); AA: background → #e0e0e0 (4.51:1); AAA: text → #af81f3 (7.26:1)

## Brands using this color

- **Fly.io** — primary #7c3aed (Δ 1.131) — https://brandsweets.com/colors/brands/fly-io
- **Fly.io** — secondary #7c3aed (Δ 1.131) — https://brandsweets.com/colors/brands/fly-io

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c32ec-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c32ec" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.