# #7c2d78

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c2d78`
- RGB: rgb(124, 45, 120)
- HSL: hsl(303, 47%, 33%)
- OKLCH: oklch(0.441 0.144 329.7)
- Relative luminance: 0.0752
- Nearest named color: Noble Plum (#871f78, Δ 2.84) — https://brandsweets.com/colors/noble-plum
- Moods: warm
- Page: https://brandsweets.com/colors/7c2d78

## Tints & shades

- Tints (toward white): #963691, #ac3ea7, #bf4fba, #c865c3, #d180cd, #d996d6, #e3b0e0, #ebc7e9, #f4e1f3, #fcf8fc
- Shades (toward black): #70296d, #652462, #5a2057, #4f1c4c, #471a45, #3c163a, #31122f, #250e24, #1a0919, #0f050f

## Harmonies

- Complementary: #2d7c31
- Analogous: #582d7c, #7c2d50
- Triadic: #787c2d, #2d787c
- Split-complementary: #507c2d, #2d7c58
- Tetradic: #7c582d, #2d7c31, #2d507c

## Colors that go with #7c2d78

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7c2d78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c2d78: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c2d78: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #7c2d78 in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7c2d78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7c2d78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #7c2d78 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #7c2d78 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bb44b5 (4.61:1); AA: background → #bfbfbf (4.56:1); AAA: text → #ce78ca (7.16:1); AAA: background → #ebebeb (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c2d78-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c2d78" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.