# #7c2d67

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c2d67`
- RGB: rgb(124, 45, 103)
- HSL: hsl(316, 47%, 33%)
- OKLCH: oklch(0.432 0.13 339.5)
- Relative luminance: 0.0714
- Nearest named color: Grape (#6c3461, Δ 3.55) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/7c2d67

## Tints & shades

- Tints (toward white): #96367c, #ac3e8f, #bf4fa1, #c865ad, #d180bb, #d996c7, #e3b0d5, #ebc7e1, #f4e1ef, #fcf8fb
- Shades (toward black): #70295d, #652454, #5a204b, #4f1c41, #471a3b, #3c1632, #311228, #250e1f, #1a0916, #0f050c

## Harmonies

- Complementary: #2d7c42
- Analogous: #692d7c, #7c2d3f
- Triadic: #677c2d, #2d677c
- Split-complementary: #3f7c2d, #2d7c69
- Tetradic: #7c692d, #2d7c42, #2d3f7c

## Colors that go with #7c2d67

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7c2d67 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7c2d67: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #7c2d67 in 3 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7c2d67: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #7c2d67, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #7c2d67 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c2d67: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #7c2d67 in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd479d (4.55:1); AA: background → #bdbdbd (4.6:1); AAA: text → #d07cb9 (7.27:1); AAA: background → #e8e8e8 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c2d67-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c2d67" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.