# #7c2d63

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c2d63`
- RGB: rgb(124, 45, 99)
- HSL: hsl(319, 47%, 33%)
- OKLCH: oklch(0.43 0.127 342)
- Relative luminance: 0.0706
- Nearest named color: Grape (#6c3461, Δ 3.379) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/7c2d63

## Tints & shades

- Tints (toward white): #963678, #ac3e8a, #bf4f9c, #c865a8, #d180b7, #d996c4, #e3b0d3, #ebc7df, #f4e1ee, #fcf8fb
- Shades (toward black): #70295a, #652451, #5a2048, #4f1c3f, #471a39, #3c1630, #311227, #250e1e, #1a0915, #0f050c

## Harmonies

- Complementary: #2d7c46
- Analogous: #6d2d7c, #7c2d3b
- Triadic: #637c2d, #2d637c
- Split-complementary: #3b7c2d, #2d7c6d
- Tetradic: #7c6d2d, #2d7c46, #2d3b7c

## Colors that go with #7c2d63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #7c2d63 in 4 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7c2d63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7c2d63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7c2d63: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #7c2d63, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #7c2d63 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c2d63: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #7c2d63 in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd4798 (4.52:1); AA: background → #bdbdbd (4.63:1); AAA: text → #d07cb5 (7.23:1); AAA: background → #e8e8e8 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c2d63-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c2d63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.