# #7c276b

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c276b`
- RGB: rgb(124, 39, 107)
- HSL: hsl(312, 52%, 32%)
- OKLCH: oklch(0.427 0.142 336.7)
- Relative luminance: 0.068
- Nearest named color: Bane of Royalty (#871466, Δ 3.06) — https://brandsweets.com/colors/bane-of-royalty
- Moods: warm
- Page: https://brandsweets.com/colors/7c276b

## Tints & shades

- Tints (toward white): #973082, #ae3797, #c445ab, #cc5cb5, #d477c2, #dd92ce, #e4aad8, #edc5e5, #f4dcef, #fdf7fb
- Shades (toward black): #702361, #652057, #5d1d50, #511a46, #46163c, #3a1232, #2f0f28, #270c21, #1b0917, #10050d

## Harmonies

- Complementary: #277c38
- Analogous: #63277c, #7c2741
- Triadic: #6b7c27, #276b7c
- Split-complementary: #417c27, #277c63
- Tetradic: #7c6327, #277c38, #27417c

## Colors that go with #7c276b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #7c276b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7c276b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #7c276b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7c276b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7c276b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c276b: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #7c276b in two real palettes: Mailchimp's brand system and Garnet, as the supporting colour. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/gold
- **Rust** #b7410e [pool] — Rust shows up next to #7c276b in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c23da7 (4.52:1); AA: background → #bababa (4.59:1); AAA: text → #d477c2 (7.22:1); AAA: background → #e6e6e6 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c276b-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c276b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.