# #7c027e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7c027e`
- RGB: rgb(124, 2, 126)
- HSL: hsl(299, 97%, 25%)
- OKLCH: oklch(0.414 0.189 327.5)
- Relative luminance: 0.0583
- Nearest named color: purple (#800080, Δ 0.886) — https://brandsweets.com/colors/purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/7c027e

## Tints & shades

- Tints (toward white): #9e02a1, #c603c9, #e804ec, #f818fb, #f940fc, #fa63fd, #fb86fd, #fcaafe, #fed2fe, #fff5ff
- Shades (toward black): #720274, #680269, #5e015f, #540155, #4a014b, #3b013c, #310132, #280128, #1e001e, #140014

## Harmonies

- Complementary: #047e02
- Analogous: #3e027e, #7e0242
- Triadic: #7e7c02, #027e7c
- Split-complementary: #427e02, #027e3e
- Tetradic: #7e3e02, #047e02, #02427e

## Colors that go with #7c027e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7c027e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7c027e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7c027e: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #7c027e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7c027e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7c027e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #7c027e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — Zillow's brand system puts Blue beside #7c027e, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.69:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d003d3 (4.64:1); AA: background → #b3b3b3 (4.62:1); AAA: text → #f93bfc (7.06:1); AAA: background → #dedede (7.2:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7c027e-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7c027e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.