# #7bbef9

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7bbef9`
- RGB: rgb(123, 190, 249)
- HSL: hsl(208, 91%, 73%)
- OKLCH: oklch(0.78 0.109 246.3)
- Relative luminance: 0.4788
- Nearest named color: Cooler Than Ever (#77bbff, Δ 1.414) — https://brandsweets.com/colors/cooler-than-ever
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7bbef9

## Tints & shades

- Tints (toward white): #8ac6f9, #94cafa, #a2d1fb, #acd6fb, #bbddfc, #c5e2fc, #d3e9fd, #ddeefd, #ecf5fe, #f5faff
- Shades (toward black): #59aef7, #379df6, #158cf4, #0a7adb, #0969be, #07579c, #06447a, #043158, #031e36, #010b13

## Harmonies

- Complementary: #f9b67b
- Analogous: #7bf9f5, #7b80f9
- Triadic: #f97bbe, #bef97b
- Split-complementary: #f97b80, #f9f57b
- Tetradic: #f57bf9, #f9b67b, #80f97b

## Colors that go with #7bbef9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7bbef9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Harbour (https://brandsweets.com/palettes/cool#harbour), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #7bbef9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Amber** #ffbf00 [pool] — Amber is paired with #7bbef9 in 4 real palettes, including Blueprint and NBA's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Uber's brand system put Blue beside #7bbef9, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #7bbef9 in 4 real palettes, including JBL's brand system and Riot Games's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7bbef9: 4 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #7bbef9: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Telehealth and Lavender Milk put Midnight Blue beside #7bbef9, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0a77d6 (4.54:1); AA: background → #474747 (4.68:1); AAA: text → #0859a1 (7.11:1); AAA: background → #2b2b2b (7.13:1)
- On black (#000000): 10.58:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **1password** — secondary #85beff (Δ 1.416) — https://brandsweets.com/colors/brands/1password-com
- **Opensea** — secondary #7cc4fc (Δ 1.595) — https://brandsweets.com/colors/brands/opensea-io
- **Prime Video** — secondary #79b8f3 (Δ 1.693) — https://brandsweets.com/colors/brands/primevideo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7bbef9-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7bbef9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.