# #7bb8f4

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7bb8f4`
- RGB: rgb(123, 184, 244)
- HSL: hsl(210, 85%, 72%)
- OKLCH: oklch(0.764 0.107 249)
- Relative luminance: 0.4502
- Nearest named color: Cooler Than Ever (#77bbff, Δ 1.59) — https://brandsweets.com/colors/cooler-than-ever
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7bb8f4

## Tints & shades

- Tints (toward white): #89bff5, #92c4f6, #a1ccf7, #aad1f8, #b8d9f9, #c6e0fa, #d0e6fb, #deedfc, #e7f2fd, #f6fafe
- Shades (toward black): #5aa6f2, #3994ef, #1d85ed, #1173d4, #0f61b3, #0c4f92, #093d71, #072e55, #041c34, #020a13

## Harmonies

- Complementary: #f4b87b
- Analogous: #7bf4f4, #7b7bf4
- Triadic: #f47bb8, #b8f47b
- Split-complementary: #f47b7b, #f4f47b
- Tetradic: #f47bf4, #f4b87b, #7bf47b

## Colors that go with #7bb8f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7bb8f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #7bb8f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #7bb8f4 in 4 real palettes, including Blueprint and NBA's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Canva's brand system put Blue beside #7bb8f4, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7bb8f4 in 4 real palettes, including PayPal's brand system and Learning App, as the accent. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7bb8f4: 5 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #7bb8f4: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Telehealth and Blue Mono put Midnight Blue beside #7bb8f4, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1275d9 (4.59:1); AA: background → #454545 (4.57:1); AAA: text → #0d59a5 (7.02:1); AAA: background → #262626 (7.21:1)
- On black (#000000): 10:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Prime Video** — secondary #79b8f3 (Δ 0.263) — https://brandsweets.com/colors/brands/primevideo-com
- **Max** — secondary #71b8f2 (Δ 1.058) — https://brandsweets.com/colors/brands/max-com
- **Calm** — secondary #87b3ee (Δ 1.703) — https://brandsweets.com/colors/brands/calm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7bb8f4-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7bb8f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.