# #7ba01c

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7ba01c`
- RGB: rgb(123, 160, 28)
- HSL: hsl(77, 70%, 37%)
- OKLCH: oklch(0.655 0.155 125)
- Relative luminance: 0.2944
- Nearest named color: BioShock (#889900, Δ 2.275) — https://brandsweets.com/colors/bioshock
- Moods: vivid
- Page: https://brandsweets.com/colors/7ba01c

## Tints & shades

- Tints (toward white): #8fba21, #a3d425, #afdd3c, #bae156, #c6e774, #d1eb8e, #dbf0a8, #e6f4c2, #f1f9dc, #fbfdf6
- Shades (toward black): #71931a, #648217, #5a7515, #506812, #465b10, #384a0d, #2f3d0b, #253008, #171e05, #0d1103

## Harmonies

- Complementary: #421ca0
- Analogous: #a0841c, #39a01c
- Triadic: #1c7ba0, #a01c7b
- Split-complementary: #1c39a0, #841ca0
- Tetradic: #1ca084, #421ca0, #a01c39

## Colors that go with #7ba01c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #7ba01c, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7ba01c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #7ba01c in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7ba01c in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7ba01c in 12 real palettes, including Acer's brand system and Undergrowth, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #7ba01c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #7ba01c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #7ba01c: 3 real palettes, including Spline's brand system and Unity's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #607e16 (4.67:1); AA: background → #2b2b2b (4.64:1); AAA: text → #495f11 (7.17:1)
- On black (#000000): 6.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7ea51d (7.29:1)

## Brands using this color

- **Zendesk** — primary #70a32a (Δ 1.38) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7ba01c-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7ba01c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.