# #7b9bdb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b9bdb`
- RGB: rgb(123, 155, 219)
- HSL: hsl(220, 57%, 67%)
- OKLCH: oklch(0.691 0.101 263.6)
- Relative luminance: 0.3277
- Nearest named color: Blue Bay (#619ad6, Δ 3.075) — https://brandsweets.com/colors/blue-bay
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7b9bdb

## Tints & shades

- Tints (toward white): #87a4de, #93ade1, #9fb6e5, #abbfe8, #bbcbec, #c7d5f0, #d3def3, #dfe7f6, #ebf0fa, #f7f9fd
- Shades (toward black): #6389d4, #4773cd, #3563c0, #2e57a8, #274a90, #203c74, #19305c, #132344, #0b1528, #040810

## Harmonies

- Complementary: #dbbb7b
- Analogous: #7bcbdb, #8b7bdb
- Triadic: #db7b9b, #9bdb7b
- Split-complementary: #db8b7b, #cbdb7b
- Tetradic: #db7bcb, #dbbb7b, #7bdb8b

## Colors that go with #7b9bdb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b9bdb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7b9bdb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #7b9bdb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #7b9bdb in 7 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #7b9bdb, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7b9bdb in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7b9bdb: 5 real palettes, including Snowflake AI Data Cloud's brand system and Blueprint, as the supporting colour. Seen in: Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b9bdb: 7 real palettes, including Coca-Cola's brand system and Dusk, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4773cd (4.56:1); AA: background → #333333 (4.54:1); AAA: text → #2d55a4 (7.13:1); AAA: background → #0a0a0a (7.12:1)
- On black (#000000): 7.55:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b9bdb-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b9bdb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.