# #7b8901

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b8901`
- RGB: rgb(123, 137, 1)
- HSL: hsl(66, 99%, 27%)
- OKLCH: oklch(0.598 0.137 116.7)
- Relative luminance: 0.221
- Nearest named color: olivedrab (#6b8e23, Δ 2.303) — https://brandsweets.com/colors/olivedrab
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/7b8901

## Tints & shades

- Tints (toward white): #9bad01, #bbd001, #dbf401, #e7fe1b, #ebfe43, #effe67, #f3fe8a, #f7ffae, #faffd1, #fefff5
- Shades (toward black): #727f01, #657001, #5b6501, #525b00, #495100, #3b4200, #323800, #292e00, #1b1e00, #121400

## Harmonies

- Complementary: #0e0189
- Analogous: #895201, #378901
- Triadic: #017b89, #89017b
- Split-complementary: #013789, #520189
- Tetradic: #018952, #0e0189, #890137

## Colors that go with #7b8901

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7b8901: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #7b8901: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b8901: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Slate Gray** #708090 [pool] — 4 real palettes, including Mushroom and Atelier put Slate Gray beside #7b8901, as the lead colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Atelier (https://brandsweets.com/palettes/elegant#atelier), Greige (https://brandsweets.com/palettes/neutral#greige), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #7b8901 in 14 real palettes, including Acer's brand system and Mushroom, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Medium Slate Blue** #7b68ee [harmony: complementary] — Medium Slate Blue sits directly opposite #7b8901 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumslateblue
- **Blue** #0000ff [pool] — 3 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #7b8901, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Forest Floor and Bramble put Champagne beside #7b8901, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.87:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6e7a01 (4.72:1); AA: background → #171717 (4.63:1); AAA: text → #525b00 (7.35:1)
- On black (#000000): 5.42:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #92a201 (7.39:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b8901-b8bea2-4e86df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b8901" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.