# #7b778d

A color — muted, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b778d`
- RGB: rgb(123, 119, 141)
- HSL: hsl(251, 9%, 51%)
- OKLCH: oklch(0.58 0.034 293.7)
- Relative luminance: 0.1933
- Nearest named color: Flying Carpet (#787489, Δ 1.07) — https://brandsweets.com/colors/flying-carpet
- Moods: muted, minimal
- Page: https://brandsweets.com/colors/7b778d

## Tints & shades

- Tints (toward white): #888599, #9390a2, #a19eae, #aeacb9, #bcbac5, #c6c5ce, #d4d3da, #e1e0e5, #ececef, #faf9fa
- Shades (toward black): #6f6b80, #656175, #595667, #4d4a59, #43414e, #373540, #2b2a32, #1f1e24, #161519, #0a090b

## Harmonies

- Complementary: #898d77
- Analogous: #777e8d, #86778d
- Triadic: #8d7b77, #778d7b
- Split-complementary: #8d8677, #7e8d77
- Tetradic: #8d777e, #898d77, #778d86

## Colors that go with #7b778d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b778d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #7b778d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7b778d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #7b778d, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7b778d: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7b778d in 4 real palettes, including Retro Pop and Marvel's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Marvel (https://brandsweets.com/colors/brands/marvel-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b778d: 6 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Discover (https://brandsweets.com/colors/brands/discover-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7b778d in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #767288 (4.63:1); AA: background → #0d0d0d (4.5:1); AAA: text → #595667 (7.11:1)
- On black (#000000): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9693a5 (7.01:1)

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b778d-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b778d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.