# #7b73a0

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b73a0`
- RGB: rgb(123, 115, 160)
- HSL: hsl(251, 19%, 54%)
- OKLCH: oklch(0.58 0.069 292.3)
- Relative luminance: 0.1901
- Nearest named color: Nymph’s Delight (#7b6c8e, Δ 2.957) — https://brandsweets.com/colors/nymphs-delight
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7b73a0

## Tints & shades

- Tints (toward white): #8780a8, #958fb3, #a19bbb, #afaac5, #bab6cd, #c6c2d6, #d4d1e0, #e0dee8, #eeedf3, #f9f9fb
- Shades (toward black): #6e6595, #635b86, #575176, #4c4667, #413c58, #363249, #2b273a, #1f1d2a, #14131b, #09080c

## Harmonies

- Complementary: #98a073
- Analogous: #7382a0, #9273a0
- Triadic: #a07c73, #73a07c
- Split-complementary: #a09273, #82a073
- Tetradic: #a07382, #98a073, #73a092

## Colors that go with #7b73a0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b73a0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #7b73a0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7b73a0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7b73a0 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7b73a0: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7b73a0 in 8 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7b73a0: 4 real palettes, including Astro's brand system and Deep Water, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b73a0: 7 real palettes, including Campus and American Express's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #79709e (4.54:1); AA: background → #0a0a0a (4.53:1); AAA: text → #5a5379 (7.12:1)
- On black (#000000): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9892b5 (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b73a0-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b73a0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.