# #7b6392

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b6392`
- RGB: rgb(123, 99, 146)
- HSL: hsl(271, 19%, 48%)
- OKLCH: oklch(0.541 0.077 307.3)
- Relative luminance: 0.1521
- Nearest named color: Muted Purple (#805b87, Δ 2.43) — https://brandsweets.com/colors/muted-purple
- Moods: cool, muted
- Page: https://brandsweets.com/colors/7b6392

## Tints & shades

- Tints (toward white): #88709e, #9580a8, #a18fb3, #ae9ebd, #bbadc7, #c7bcd2, #d4cbdc, #e1dbe6, #edeaf1, #faf9fb
- Shades (toward black): #715b86, #645176, #5a486a, #4d3e5b, #43364f, #382d43, #2c2334, #211b27, #151118, #0a080c

## Harmonies

- Complementary: #7a9263
- Analogous: #646392, #926391
- Triadic: #927b63, #63927b
- Split-complementary: #919263, #639264
- Tetradic: #926463, #7a9263, #639192

## Colors that go with #7b6392

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b6392: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #7b6392, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #7b6392 in 6 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b6392: 7 real palettes, including Campus and The New York Times's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), HP (https://brandsweets.com/colors/brands/hp-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7b6392: 5 real palettes, including Newsprint and Honda's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Honda (https://brandsweets.com/colors/brands/honda-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #7b6392 in 4 real palettes, including Open House and Ledger Dark, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Fintech Trust and Marvel's brand system put Midnight Blue beside #7b6392, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #7b6392 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #645176 (7.05:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #856d9c (4.66:1); AA: background → #f0f0f0 (4.56:1); AAA: text → #a18fb3 (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b6392-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b6392" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.