# #7b5eba

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b5eba`
- RGB: rgb(123, 94, 186)
- HSL: hsl(259, 40%, 55%)
- OKLCH: oklch(0.553 0.14 296.1)
- Relative luminance: 0.1576
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 3.117) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7b5eba

## Tints & shades

- Tints (toward white): #876dc0, #967ec8, #a18dce, #ad9bd4, #bcaddc, #c7bbe2, #d3c9e8, #dfd8ee, #edeaf6, #f9f8fc
- Shades (toward black): #6d4db3, #6245a1, #573d8f, #4c367d, #412e6b, #342556, #291d44, #1e1532, #140e20, #09060e

## Harmonies

- Complementary: #9dba5e
- Analogous: #5e6fba, #a95eba
- Triadic: #ba7b5e, #5eba7b
- Split-complementary: #baa95e, #6fba5e
- Tetradic: #ba5e6f, #9dba5e, #5ebaa9

## Colors that go with #7b5eba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b5eba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7b5eba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7b5eba: 4 real palettes, including Fintech Trust and Intel's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7b5eba in 9 real palettes, including Marvel's brand system and Netflix's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b5eba: 7 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 11 real palettes, including Marvel's brand system and Paramount+'s brand system put Midnight Blue beside #7b5eba, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7b5eba in 9 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Nikon (https://brandsweets.com/colors/brands/nikon-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7b5eba — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Stripe (https://brandsweets.com/colors/brands/stripe), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6446a4 (7.11:1)
- On black (#000000): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8165bd (4.53:1); AA: background → #f2f2f2 (4.52:1); AAA: text → #a18dce (7.22:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b5eba-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b5eba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.