# #7b5937

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b5937`
- RGB: rgb(123, 89, 55)
- HSL: hsl(30, 38%, 35%)
- OKLCH: oklch(0.492 0.066 65.2)
- Relative luminance: 0.1163
- Nearest named color: Cold Brew Coffee (#785736, Δ 0.817) — https://brandsweets.com/colors/cold-brew-coffee
- Moods: warm
- Page: https://brandsweets.com/colors/7b5937

## Tints & shades

- Tints (toward white): #906941, #a97a4c, #b68a5d, #c09972, #cbab8b, #d4baa0, #dec9b5, #e7d9ca, #f2ebe3, #fcfaf8
- Shades (toward black): #715233, #664a2e, #5b4229, #513b24, #463320, #382919, #2e2115, #231a10, #19120b, #0e0a06

## Harmonies

- Complementary: #37597b
- Analogous: #7b3737, #7b7b37
- Triadic: #377b59, #59377b
- Split-complementary: #377b7b, #37377b
- Tetradic: #377b37, #37597b, #7b377b

## Colors that go with #7b5937

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #7b5937. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7b5937: 4 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #7b5937: 4 real palettes, including Trader Joe's's brand system and Newsprint, as the accent. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/firebrick
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7b5937 in 4 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #7b5937 in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #7b5937: 7 real palettes, including Homestead and Oatmeal, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #7b5937: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #7b5937 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #715233 (7.1:1)
- On black (#000000): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #976e44 (4.63:1); AA: background → #dbdbdb (4.56:1); AAA: text → #b98f64 (7.18:1)

## Brands using this color

- **Domino's** — accent #785431 (Δ 1.551) — https://brandsweets.com/colors/brands/dominos-com

## Curated palettes containing it

- **Homestead** (warm, muted, friendly) — #7b5e3b, #9aa27a, #c96f3a, #f9f5ee, #2f2a24 — Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo. — tool: https://brandsweets.com/palettes/new/7b5e3b-9aa27a-c96f3a-f9f5ee-2f2a24 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b5937-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b5937" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.