# #7b477a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b477a`
- RGB: rgb(123, 71, 122)
- HSL: hsl(301, 27%, 38%)
- OKLCH: oklch(0.478 0.101 327.7)
- Relative luminance: 0.1012
- Nearest named color: Magic Magenta (#7f4774, Δ 1.259) — https://brandsweets.com/colors/magic-magenta
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/7b477a

## Tints & shades

- Tints (toward white): #8e528d, #a25da1, #ad71ac, #b884b7, #c397c3, #cfabce, #dabed9, #e5d2e5, #f0e5f0, #fbf9fb
- Shades (toward black): #714171, #643a64, #5b345a, #4e2d4d, #442744, #3a223a, #2d1a2d, #241423, #170d17, #0d070d

## Harmonies

- Complementary: #477b48
- Analogous: #62477b, #7b4760
- Triadic: #7a7b47, #477a7b
- Split-complementary: #607b47, #477b62
- Tetradic: #7b6247, #477b48, #47607b

## Colors that go with #7b477a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #7b477a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #7b477a in 5 real palettes, including Stripe's brand system and Console Light, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7b477a in 8 real palettes, including Blush and Dusk, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7b477a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Darkroom and Bramble put Champagne beside #7b477a, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b477a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #7b477a in 3 real palettes, including Console Light and Fintech Trust, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **Rust** #b7410e [pool] — Rust shows up next to #7b477a in 3 real palettes, including Semrush's brand system and Wayfair's brand system, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #784577 (7.2:1)
- On black (#000000): 3.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a25da1 (4.62:1); AA: background → #d1d1d1 (4.55:1); AAA: text → #b884b7 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b477a-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b477a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.