# #7b4397

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b4397`
- RGB: rgb(123, 67, 151)
- HSL: hsl(280, 39%, 43%)
- OKLCH: oklch(0.488 0.14 313.1)
- Relative luminance: 0.1046
- Nearest named color: Grapes of Italy (#714a8b, Δ 3.209) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7b4397

## Tints & shades

- Tints (toward white): #8d4cae, #995cb7, #a671c1, #b183c9, #bf98d2, #caaada, #d7bfe3, #e2d1eb, #efe6f4, #fbf8fc
- Shades (toward black): #703d8a, #65367c, #59306e, #4e2a60, #452555, #3a1f47, #2e1939, #23132b, #170c1c, #0c060e

## Harmonies

- Complementary: #5f9843
- Analogous: #514398, #98438a
- Triadic: #987c43, #43987c
- Split-complementary: #8a9843, #439851
- Tetradic: #985143, #5f9843, #438a98

## Colors that go with #7b4397

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #7b4397 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7b4397 in 4 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b4397: 5 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and Kraken's brand system put Midnight Blue beside #7b4397, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7b4397: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b4397: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #7b4397 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #7b4397: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #764091 (7.21:1)
- On black (#000000): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #995cb7 (4.57:1); AA: background → #d4d4d4 (4.58:1); AAA: text → #b486ca (7.2:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b4397-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b4397" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.