# #7b431e

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b431e`
- RGB: rgb(123, 67, 30)
- HSL: hsl(24, 61%, 30%)
- OKLCH: oklch(0.444 0.092 51.5)
- Relative luminance: 0.0832
- Nearest named color: Antique Brass (#6c461f, Δ 2.917) — https://brandsweets.com/colors/antique-brass
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/7b431e

## Tints & shades

- Tints (toward white): #985325, #b5632c, #cd7032, #d4844e, #db986b, #e2ac88, #e9c0a5, #efd1bd, #f6e5da, #fdf9f7
- Shades (toward black): #6f3c1b, #673819, #5a3116, #522d14, #462611, #391f0e, #311b0c, #251409, #1d1007, #100904

## Harmonies

- Complementary: #1e567b
- Analogous: #7b1e27, #7b721e
- Triadic: #1e7b43, #431e7b
- Split-complementary: #1e7b72, #1e277b
- Tetradic: #277b1e, #1e567b, #721e7b

## Colors that go with #7b431e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #7b431e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), Bose (https://brandsweets.com/colors/brands/bose-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #7b431e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #7b431e, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #7b431e: 4 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #7b431e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [pool] — Rust shows up next to #7b431e in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #7b431e: 5 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #7b431e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.88:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b1602b (4.58:1); AA: background → #c4c4c4 (4.52:1); AAA: text → #d3814a (7.01:1); AAA: background → #f2f2f2 (7.04:1)

## Brands using this color

- **Trader Joe's** — secondary #834427 (Δ 1.926) — https://brandsweets.com/colors/brands/traderjoes-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b431e-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b431e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.